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media kit and prices   CALENDAR 2008
Non profit Oganization prices Hispanic Latin market

Advertising English  blanca@holakentucky.com

Publicidad Español  alberto@holakentucky.com

Media Kit

 

We are a communication and marketing company. Central Kentucky Hispanic Media Inc. connects you with the Hispanic-Latino community, in the all bluegrass and kentuckiana, founded in 2006 we have 3 brands: a web site, "Hola Kentucky.com", "7 radio" ,Radio programs in different stations, and "7 dias de Kentucky" Spanish bilingual news Paper.
Siete dias de Kentucky, (Siete dias de Kentucky) is part of Central Kentucky Hispanic Media. "Siete dias de Kentucky " seven days of Kentucky) has more than 80 thousands readers in 40 counties Published every other Tuesday is also the first Hispanic news paper with radio program: 1+1=7 every Sunday bilingual program in 96.1fm “Super talk” in Lexington and in 105.7 fm and 620 am “La caliente radio” in Louisville 1+1=7 is the number one Spanish talk show in central Kentucky. We produce also news programs like "info7","Que pasa con la raza" and "la nota caliente". We publish every weekend  the bilingual column “Hola Kentucky  in “The Richmond register” written by Alberto Sanz.   Siete dias de Kentucky is the first Spanish news paper with radio programs, web site:  www .holaKentucky .com ,and with free classifieds.
"Siete dias de Kentucky” is distributed in a select 40-county, including cities like Lexington, Louisville, and Cincinnati

DATA

DATA
 Since 2000, the total Hispanic population in the area has grown by 300% to more than 270,000 and in 5 years more  will grow to half a million people.

Act now to build customer loyalty among this fast-growing market.

1990 Population

 

2006 Population

2011  projections

90,000

270,000

600,000

 

 

 More than two in every ten Hispanic adults comes from households with an annual income of $50,000+

 

  

 

                 

Content

 

This free Spanish language weekly publication engages, educates and entertains Hispanic readers. This publication addresses the ever-growing and diverse Hispanic population in Central Kentucky written and edited by its own full-time, multi-cultural staff, “Siete Dias de Kentucky” emphasizes topics of interest to Hispanic readers: Local and National news plus information from Latin America.

Locales/Locals
Provides local news for Kentucky’s Hispanic community in U.S

Internacional/International                                                                                                                   Provides information from Latin America and the world beyond our borders

Deportes/Sports
Brings readers sports coverage from around the world

El Show /The Show
Offers entertainment news and upcoming events with a Latin beat

Negocios /Business
Covers business news and information featuring education and employment

Opinión/Opinion
Provides a forum for Siete Dias de Kentucky’s readers to speak out through Letters to the Editor

Clasificados/Classifieds
Features services, employment opportunities and items for sale from individuals

Bienes Raíces/Real States
Highlights Kentucky’s real estate

Motores/Engines  
Features Kentucky ’s automotive market

Salud/Health  
Provides the latest information on health, lifestyle trends and advice

 

Circulation: 10,000  publications every two weeks    

Distribution: More than 500 news racks in retail businesses throughout a 40-county trade area including metro areas of: Lexington, Louisville, Cincinnati  Northern Kentucky and Indiana  

Reach:   Over four weeks, Siete Dias reaches  80% of all    Hispanic adults in our 40 county trade area.*    

Circulación: 10,000 publicaciones por quincena

Distribución: Más de 500 puntos en 40 condados incluyendo Lexington, Louisville ,Cincinati  el norte de Kentucky e Indiana.         

Alcance: En cuatro semanas, Siete Días llega a 80% de los adultos Hispanos en el área.*


 


 

Who Reads Siete Dias de Kentucky ?

Young People = 53% ages 18-34  
Larger Households = 53% have five or more people in their household
Children = 68% have children
Married = 52% are married
Newcomers = 65% have lived in Kentucky less than 10 years
Home owners = 56% own their home
Born abroad = 90% were born abroad     Median Income: $41,250

Quién Lee Siete Días de Kentucky?

Jóvenes = 53% edades 18-34 

Hogares = 53% tienen cinco o más personas

Niños = 68% tienen niños

Casados = 52% estan casados

Recién Llegados = 65% han vivido en Kentucky menos de 10 años

Poseen casa propia = 56% tiene casa propia

Nacidos en el Extranjero = 90% nacieron en otro país    Ingreso Promedio: $41,250

 

 

Data

 

Circulation: 10,000 every 15 days
Distribution: More than 500 news racks in retail businesses throughout
the 40-county trade area including metro Lexington , Louisville-Cincinnati                                                                              Reach: Over one month  7 Días DE KENTUCKY reaches 80% of all Hispanic adults in our 20 county trade area.*

Who Reads Siete Días de Kentucky?

Young People = 53% ages 18-34
Larger Households = 53% have five or more people in their household
Children = 68% have children
Married = 52% are married
Newcomers = 65% have lived in Kentucky less than 10 years
Home owners = 56% own their home
Born abroad = 90% were born abroad     Median Income: $41,250

*2005 Sanzcommunications and Associates

 

Advertising Specifications

IMAGE SIZE:

10” x 10.5” (Full Page) TABLOID

PROGRAMS:

Publisher

Adobe Photoshop 7.0

Adobe Illustrator 10.0

IMAGES:

Convert all images to CMYK and save as PDF, EPS or TIFF files.

 

 

FONTS:

We use PC fonts.

Include on disc copies of all screen and printer fonts used.

MEDIA: CD

Please include a color or black-and-white proof with all digital files.

ELECTRONIC TRANSMISSION:

Via e-mail to: info@holakentucky.com

Attention: AlbertoSanz

PRODUCTION MATERIALS

Mail all production materials to:

Central Kentucky Hispanic Media   Attn: Alberto Sanz

Questions?

www.holakentucky.com/mediakit

Phone:  (859) 979 3650

 

 

 


 

Size and Prices 7DIAS DE KENTUCKY

 

Terms are: 1 publication EVERY OTHER week . Advertiser must pay by check, cash, money order  ADS in random positions,    special positions increase the price

 

 

special prices Per publication / JUST FOR NON PROFIT ORGANIZATIONS

color

1 full page….. $400

½ page  …………..$200

¼ page   ……………….100 

B&W 

1 full page …….$200

½ page  …………..$100

¼ page   …………..….$50

1/8 page  ………………....$25

 

 

RADIO SHOW 1+1=7

LEXINGTON Radio 1+1=7  in 96.1 fm L&M communications, Sundays at 11 a.m AND IN PODCAST

 $50 dollars per  ONE minute in live mention or PRE-RECORDED spot

 One month package

16 one minutes live mentions or pre-recorded spots 4 per program  in 4 programs $ 640 dollars

Live or  pre- recorded  interviews  10 minutes  $350

ask for the packages for 3 or 6 months or 1 year with special prices or news paper combo

all prices in pre -paid

 

news paper inserts/insertos en el periodico

Insert in 10,000 copies thetotal area od distribution         $700 dollars  7cents   per /copies

Insert in Louisville and Cincinnati area  5,000 copies       $400 dollars   8c p/c

Insert in Lexington area  5000 copies   $400 dollars  8c  p/c

 

 

 

 

 Insertion Order

ADVERTISER

 

TAX ID OR SS NUMBER

 

CONTACT

 

COMPANY

 

ADDRESS

 

BILLING ADDRESS

 

TELEPHONE

 

FAX

E-MAIL

 

RATE CALCULATION

Ad size Cost Frequency Tota_____________________

Ad production*_________________________________

Translation*___________________________________

Photo(s)*_____________________________________

Run Dates:____________________________________

 

Payment system    

Check           Number:________________

 

Cash             Total:___________________

 

Credit card   Card Holder Name:_____________________________________________________________

(Print name as it appears on the credit card/Escriba el nombre como aparece en la tarjeta de crédito)

CREDIT CARD NUMBER       VISA--- /MASTER CARD ---     EXPIRATION DATE

-------------------------------------------------       ------------------------

I agree to the advertising contract with Central Kentucky Hispanic media Inc.and to the aforementioned terms.

All legal expenses (lawyers, court, etc.) are the responsibility of the contracting party.

In the case of abrupt suspension of a contract agreement where the client has received discount prices due to the frequency of the advertisement, the client must pay full price.

Estoy de acuerdo con el contrato de publicidad con Central Kentucky Hispanic Media Inc.y con las condiciones antes mencionadas.

Todos los gastos de pleitos legales, corren a cargo y son responsabilidad del contratante .En el caso de suspensión del acuerdo contratado donde el cliente haya recibido descuento por frecuencia de su anuncio, el cliente deberá pagar el precio total sin descuento.

 

 

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DATE/FECHA                                                       FIRMA/SIGNATURE